Our Story

BloodNickel Industries was officially established in 1997 by Nate Butler. The business was always a passion project of his, with the goal of making custom artistic leather apparel and sharing the values and heritage of leatherwork and sewing. If you had the pleasure of visiting the shop while Nate was around you would agree that he succeeded in both of these objectives. Unfortunately, Nate passed away in 2019 after losing his battle with lung cancer, and the business venture left with him.

His son, Zane, aims to revitalize the BloodNickel name with the same core values and objectives. As of 2026 the doors are once again open for business! We aim to continue to support the motorsport community in customizing and repairing leather and heavy textile apparel. Other services include maintenance and restoration of leather products, custom leather and vinyl patches and graphics, custom leather apparel and accessories, and various one-off jobs that may require a sewing machine, laser engraver, or 3D printer.

Meet the Team

  • Zane

    OWNER

    Our fearless leader.

    Zane brings a blend of hands-on experience and creative thinking to the table. He learned from the best, and brings his full skillset to every project.

  • Loki

    SALES MANAGER

    Will work for treats.

    Combining his love of being in the way with his passion for sticking his nose in everything, Loki provides exceptional sales tactics. If you’re looking for a deal, he’ll find it…somewhere on the floor.

  • Todd

    HEAD OF CUSTOMER SERVICE

    Let me talk to the manager.

    Working behind-the-scenes to provide top notch customer service. Todd prefers to work in the back rooms, showcasing his excitement to not be anywhere near other people.

  • Bob

    INVENTORY MANAGEMENT DIRECTOR

    WARNING: Contains 50% cat hair.

    Whether it’s a single patch, or a bulk order of shirts, Bob will find the perfect box for your items and package them with care. Chin scratches might get you a freebie included in the box.